How to build a personal identity?

The first thing that will come to your mind right now is the social media; And because social media is really the most important thing right now, we'll start with it, and then we'll go through some other methods and advice.

Social Media:

Facebook / Twitter / LinkedIn / Instagram / YouTube and more now are the treasure that people rely on to build their online identity.

Whether you rely on a personal page or a business page, in both cases you must understand what your capabilities are and what your target market is. Facebook, for example, is spread in countries like Egypt, but not in other countries such as Saudi Arabia, Instagram, for example, through which you can target a higher segment - relatively - from Facebook in terms of social level.

Also, the tool that you will use from the social media tools depends on your capabilities and skills, and always try to diversify between the different social media tools, as Facebook contains a large segment of the target who has been present and interacting for a long time; So you should carefully examine the strategy you will adopt to build your personal brand.

·       Improve your SEO results:

If people search for a specific topic, and your articles come out about this topic early in the search engines, this makes people see you as an expert in your field, simply your article or product may have produced the 20 results, for example, but because it came out as a result on the first page, you are thus distinguished from competitors in the market; This means that Google trusts you too, so now you are an expert in your field!

·       Offline methods:

We all know that social media is currently the most popular method, but this does not prevent other ways to build your personal identity. Including writing and publishing books, books are one of the most that can help you to build your identity and show your capabilities in a discipline or field.

Also, participating in conferences, speaking in seminars, and introductory and training lectures are all ways the market gets to know you greatly.

·       Continuity:

Many people do not know about Branding, except for some articles and social media posts that spread among people and publish their owner, so they try to transfer some words from here and here, and they publish it on their personal pages and they expect that they build their personal identity online!

But in reality, it requires that it be original - not a copy, and more importantly, keep this useful, interesting, specialized content that targets the target audience, and you should do so even after you achieve your interim goals from personal branding; Because the Branding process is ongoing and never stops, and if your effort to build the brand stops for a while, it will be very difficult to come back again with the same force; So before you start the journey of building a self-identity, ask yourself .. Do you have the long breath and the continuity to do that?!