lines on Branding and personal Identity

In this article, we will learn about the importance and how to build a personal branding, and how to use the personal brand to achieve greater success in your professional way.

What is Personal Brand?

Although "Napoleon Hill" was the first to start talking about self-marketing in his articles and wonderful books of success (such as "Think and Grow Rich"), this term was actually used and I started writing about it clearly in a Tom Peters article in 1997 AD, and according to define David McDaniel and Karl Speke, Brand self is "all the feelings and impressions taken from you from another person", and this is not at all different from the definition of commercial identity or brand in the absolute, Brand is all feelings, pictures, impressions, colors and all the details taken about a product or company, and that is an explanation in the minds of other people in the market.

How to build a personal identity?

A successful, distinguished self/personality must go through two main axes:

Passion: The road is too long and needs to be continued, so if you are not passionate about the field in which you will build your personal brand, it will not work out on the long level. Because you will get bored and go to another field, then you will have a big problem. It is an attempt to rebuild a mental image - Repositioning or rebranding it in a new way that suits the different fields you enter.

How do you know your passion, and where is it?

This is a topic that goes on to explain, but there are general frameworks in order to succeed in reaching your passions, including trying a lot. The more you try, the more you will move between various fields and jobs (at the beginning of your career), and the more you read and learn more about many fields and professions, then surely You will eventually reach your passion, even if it's a little late.

·       Competitive advantage: It is the most powerful thing you have, it is an advantage that you can compete in the market, and in many cases, your passion is not the competitive advantage for you, but try to link the two together if you can do so.

The important thing about competitive advantage is that it distinguishes you from competitors in the market, and the competitors here are intended for other people in the same field; Like being an HR specialist, everyone in the field is considered a competitor to you, and there are more direct competitors; As if competing in the same geographical area or the same specialty of the companies in which you work, or close to the same limits of salary that you get, and the question here is how do you distinguish yourself from them?

·       Differentiation: It is a difficult and exhausting process, but it is not impossible. All you have to do is check everything you can use as a feature. Like a different language you learned, a great certificate you got, the way you communicate with people, etc.

·       Market Needs: Here you must understand the value of building the right target market - Target Audience, when you adopt the personal brand, whether, through articles, social media or even online, you should check a lot and make sure that the market in which you build the brand is the right market that will bring you profits and a sound professional way Also.